Do the agents publish or send anything without me?
No. They draft pages, briefs, outreach and audits, but they never publish a page, send an email, submit a directory listing or post on social media on their own. A build agent deploys only when you say so, to a preview link first.
Do I need to know how to code?
No. You describe what you want in plain language and the agents do the research, writing or outreach drafting. A separate build agent, covered in the Playbook, writes and fixes the site's code.
Claude Code or Codex: which do I need?
Either. The pack installs as three agents and six skills for Claude Code, and as an AGENTS.md file for Codex. You need a paid Claude plan, or a ChatGPT plan that includes Codex.
Do I need paid SEO tools?
No. The agents use free data: web search, your Google Search Console and Bing Webmaster Tools exports, and free Google data. If you already have a paid SEO data source connected, they will use it and label the numbers with the tool's name.
What do I get for $197?
Everything in the Microsite Strategy Playbook (85 pages, 66 prompts, 4 templates), the three agents with 6 skills, a Codex version of the whole team, and the 60-page AI Citation Playbook. One-time payment, no subscription.